Warner Bros. Discovery Stock Rises Despite NBA Partnership Changes
Warner Bros. Discovery shares edged higher Tuesday despite losing operational control of NBA TV and its associated app, marking the latest step in the unraveling of its basketball broadcasting empire. The NBA will now fully manage distribution of 60 regular-season games starting October 2025 through its redesigned platform, replacing Warner's TNT-based infrastructure that dated to 2008.
Investors shrugged off the transition as Warner prepares to navigate a new media landscape where NBA rights are fragmented across multiple providers. The league unveiled fresh programming including 'The Association' - a studio show featuring former players John Wall and Rudy Gay that replaces Warner's 'NBA Gametime Live' production.